High-Quality Dog Toys
People’s attitudes towards pets have changed over the years, which has carried over to their spending habits. These days, pet owners are spending more on their pets compared to the generations before them. In 2018, the pet industry earned a revenue of USD 90.5 billion.
By 2019 and 2020, the industry’s revenue climbed USD 95.7 and USD 99 billion, respectively. It’s expected that these figures will continue to rise, especially since plenty of people opened their homes to furred companions during the recent lockdowns.
To make a mark on pet parents and encourage them to try using your line of pet products, you need to be able to communicate that the items you sell, especially your toys, are perfectly safe for their pet dogs.
The challenge now lies in making sure that your message can get across to your target market.
Here are some of the tips you should consider when marketing your wholesale dog toys as a safe, high-quality dog toys, and desirable option for pet parents and their furred companions:
Establish Your Business as a Brand That Truly Cares for Animal Companions
Being in the pet industry, you may think that your customers automatically assume your brand to be a business that cares about pets and their well-being.
However, even if you’re focused on providing pets with the best possible products in the market, your customers won’t exactly think of your business as an advocate for responsible pet ownership unless you market it as one.
This means that you have to actively create a pet-friendly image for your shop or brand on your marketing and promotional campaigns.
You know that they’re buying their pet’s toys from a strong supporter of responsible pet ownership and humane treatment of animals assures customers that they’re putting their money on a safe and pet-approved accessory.
Large Breed 15 Inch Interactive Bone, Durable Indestructible Dog Toys with Convex Design, Natural Rubber Tug-of-war Toy for Extral Large Dogs (Red)
There are plenty of things about your business that you can highlight to assure your customers that you want the best for their pets.
You can provide tips on becoming better pet owners on your social media channels, for one, or post infographics that focus on how to prevent and detect pet parasites and illnesses.
By establishing your business as a caring brand, you can earn the trust of pet parents and have a better chance of selling your items to customers who are looking for safe toys for their pets.
Demonstrate the Durability, Strength, and Safety Features of Your Dog Toys
Another effective way of building up your line of dog toys for your customers is to highlight each model’s selling point on your social media pages and online store.
This can be done by including the level of wear and tear that each toy can withstand, the material used to make each model, and how to tell if the toy will need a replacement soon.
Being honest about these details sends the message to pet owners that you have taken all the necessary precautions to ensure the quality of each item.
At the same time, preparing this information will also help pet owners decide which dog toy model is best suited to the size, personality, and level of activity of their animal companions.
In addition to paying attention to details while crafting product descriptions, you can post testimonies about your products.
Maybe a customer has sent you a picture, video, or message about how her pet’s toys can withstand an especially mouthy pet dog or how their furred companion has chosen one of your products as their favorite toy.
Celebrate these on your social media pages and websites and draw attention to the durability and safety of your pet products in the process.
Offer Guarantees for Your Pet Products and Toys
Nothing entirely declares your confidence in the quality of the dog toys and accessories in your store as much as offering a guarantee to your buyers.
If you genuinely believe that your toys will be able to stand the test of time and curious canine maws, then why not offer a 3-day, 15-day, or 4-week warranty?
If the toy doesn’t last before the end of the next day, tell your customers that you’ll refund their payment or offer them a replacement product free of charge.
Betting on your dog toys and putting your money on the line will convince pet parents of your belief in the quality of the items you sell.
Also, in case the product fails to meet your expectations, you’ll at least be able to know where it went wrong and how you can raise the quality standard of your pet toys in the future.
Build your customers’ trust in the quality of your pet products today by following these marketing tips.
On top of attracting more customers and responsible pet owners, implementing these tips will help you slowly but surely build your brand’s reputation as a quality pet toy seller in the process.